Business Executive, Engineer and Entrepreneur, Joe Rife helps technical founders of hardware companies create and build successful businesses.

Dr. Rife coaches executives of young companies on leadership, communication and organizational issues. Based at Greentown Labs in Somerville MA, he mentors early startups on strategy, operations and product development.

A serial entrepreneur, Dr. Rife founded American Brake and Wheel, a heavy-duty distributer of truck and bus running gear components and GENEVA Group, an enterprise systems integration firm and Microsoft partner. At GENEVA Group, he worked on turn-around projects as acting CIO, CEO and CFO. GENEVA Group sold its operations to Admiral IT and restructured as a holding company.